Receptivity of the Target Market

On-Screen Report 3: Receptivity of the Target Market (Ratings to 100%)

· This is a sample view of the third market input report that you would see/edit on-screen when you finish a market evaluation.

· This input report summarizes ratings for 3 market receptivity factors, for each of 3 simulated markets. Ratings are shown for your company and your leading competitor respectively. Help/definitions and rating tables guide all ratings.

In a live Market Share Forecaster session: To edit a rating in this report you would click on the respective rating, which is also a link back to the associated question screen. Once at the question screen, you may modify your rating. You may also re-access the expert guidance that was used to determine your rating. You would return to this report to view any changes you have made.

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