Pricing Feature… A Powerful Pricing Ratio to Strengthen
Your Business Plan
Market Share Forecaster gives
you a dynamic pricing ratio capability. This capability enables you to
forecast pricing levels for your company’s products or services (versus
your leading competitor’s). Your forecasted pricing ratio reflects pricing
needed to achieve forecasted sales and market share. This valuable pricing
feature is unique to Market Share Forecaster.
Here’s How Your Pricing
Ratio is Determined
 Your forecasted pricing ratio is
based on comparing your company’s competitive strengths to your leading
competitor’s strengths. To determine your pricing ratio, you simply rate
all 9 of Market Share Forecaster’s competitive strength factors. You will
enter 9 ratings for your company and your leading competitor respectively.
To help
with your ratings, Market Share Forecaster provides you with succinct
rating calculators and rating guidance. After your ratings are entered,
Market Share Forecaster gives you a pricing ratio (a forecasted pricing
level) to guide pricing of your product or service, versus your leading
competitor’s product or service.
Updating Your Pricing Ratio
You can
easily update (re-evaluate) your product/service pricing ratio. For
example, if your company or your leading competitor adds a new capability
to its respective product/service, you can readily update your previous
Market Share Forecaster ratings to generate a new sales forecast, with its
accompanying forecasted pricing ratio.
You would
also need to determine a new pricing ratio if your company or your leading
competitor were impacted by other significant events. For example, if there
were a significant change in financial stability, or if there were
lingering problems in the field with a product/service, it would change the
relative value of that product/service to prospective customers. Market
Share Forecaster can quickly help you to establish that relative value by
providing a new sales forecast and pricing ratio versus your leading
competitor.
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